Shannon Karmel Media is a wedding and lifestyle photography business. Their focus is to capture the magic in the "right now" moments from the most important days in peoples' lives to the everyday smiles.
They blend luxury and moody style with creating media that is tangible, real, and authentically fun. Shannon Karmel Media needed a visual identity unique to the work they're doing and a brand strategy that reflects what it feels like to work with them.
Shannon Karmel Media is both organic and luxurious, and it is based all through the East Coast. The brand needed to be moody in color with aspects that feel as tangible as the product delivered. We can't forget that we're "seeking everyday magic" here, either.
Colors and textures were chosen to reflect location and positioning, as well as some personal traits making the whole brand feel authentic. Shannon Karmel Media's brand strategy is something whimsical yet grounded; it feels cozy, coastal, and like there's a little bit of magic sprinkled in.
