Team Build*r is a management training business currently being developed. The focus is on providing insight and helpful coaching to business leaders on how to hire, fire, and build the right team for them.
They are aggressive, forward, and potentially offensive in the best way. Team Build*r is a brand trying to tell bosses how to build the team they need, not the one they think they want.
Everything around Team Build*r is bold, but the brand is also meant to communicate that it is your partner and coach. The photos, colors, and brand personality are meant to combine the safety of partnership, the trust of a coach, and the boldness of a company trying to flip the tables of what a business leader thinks they need.
The colors and fonts are chosen to speak to business leaders. Reds and golds are aggressive and bold. The asterisk* hints at some uncomfortable and challenging insights, but insights that help business leaders grow.
